Privacy Policy

Effective date: September 24, 2026

This Privacy Policy explains how PRD LLC collects, uses, shares and protects information when you use the VVUF brand website at vvuf.pet, the VVUF application dashboard at app.vvuf.pet, and the VVUF mobile apps for iOS and Android, together called the Services. We have written it to be clear and easy to read. By using the Services you agree to the practices described here.

1. Scope of this policy

This policy applies to all of the Services, whether you reach them through a web browser on a computer or through the VVUF app on a phone or tablet. It covers visitors to our website, grooming businesses that create an account, the staff members those businesses add, the clients whose details a business stores in VVUF, and clients who use VVUF directly to exchange messages with a grooming business.

The VVUF mobile apps and the web application collect and use information in the same way as described here. Where a practice applies only to the apps or only to the website, we say so.

2. Who we are

VVUF is a platform that helps pet grooming businesses manage their bookings, staff schedules, services, client records and client communications. VVUF is operated by PRD LLC, a Wyoming limited liability company. For information that a grooming business stores about its own clients, and for the messages and media exchanged between a business and its clients, that business is the controller of the data and PRD LLC acts as a processor on its behalf. For information we collect directly from website visitors and account holders, PRD LLC is the controller. You can reach us using the details in the Contact us section below.

3. Information we collect

We collect the following kinds of information.

Information you give us

• Account and business details. When you create a business on VVUF we collect your name, email address, mobile phone number, business name, business logo, opening hours and the breeds or pet types you service.
• Staff details. Businesses can add staff members with their names, roles, working hours, photos and availability.
• Service and pricing details. The grooming services you offer, their prices, durations and any taxes you set.
• Client and pet records. Information a business enters about its clients and their pets, which can include client names, contact details, emergency contacts, notification preferences, notes, and pet details such as breed, coat length, weight and grooming history.
• Booking details. Appointments, the staff and services attached to them, dates, times and related notes.
• Messages and shared media. The content of messages exchanged between a grooming business, its staff and its clients through the Services, together with any media attached to them, such as photographs, images, videos, voice notes and other audio, and documents. This is described in more detail in the Messaging and shared media section.
• Messages you send us. When you contact us by email or through a form, we keep your message and contact details so we can reply.

Information we collect automatically

• Device and app information. When you use the apps or website we may collect your device type, operating system, app version, language settings and similar technical details.
• Usage information. We collect information about how you use the Services, such as the screens you view, the features you use and the actions you take, so we can understand what works well and what to improve.
• Messaging metadata. For each message we record technical details needed to deliver and display it, such as who sent it and who received it, the conversation it belongs to, the time it was sent, delivery and read status, and, for attachments, the file name, file type, file size and duration.
• Push notification identifiers. If you turn on notifications, we collect the device token needed to send them to your device.
• Log and diagnostic information. We may collect log data, crash reports and performance information to keep the Services reliable and secure.
• Cookies and similar technologies. On the website we use cookies and similar technologies as described in the Analytics and cookies section.

4. How we use information

We use the information we collect to:

• Provide, operate and maintain the Services.
• Set up and manage your account and your business profile.
• Enable bookings, staff scheduling, services and client and pet records to work as intended.
• Deliver, store, display and sync messages and shared media between a business and its clients, and send notifications about them.
• Process media technically so it works in the app, for example by compressing images, transcoding video, and generating thumbnails and previews.
• Scan uploaded files for malware and check content that is reported to us for abuse or unlawful material.
• Verify your identity at login through One Time Password (OTP) text messages.
• Keep the Services secure and prevent misuse.
• Understand how the Services are used so we can fix problems and improve features.
• Respond to your questions and provide support.
• Send you important messages about your account, including service and security notices.
• Meet our legal and regulatory obligations.

We do not use the content of messages or shared media for advertising, and we do not sell it. We do not use it to train machine learning or artificial intelligence models.

We rely on a lawful basis for each use, which may include performing our contract with you, your consent where required, our legitimate interest in running and improving the Services, and compliance with the law.

5. SMS communications and consent

VVUF uses your mobile phone number for account authentication only. Specifically, we send SMS text messages to registered account holders and staff for:

• Login verification codes (One Time Passwords, or OTPs)
• Account and security notifications

VVUF does not send marketing or promotional text messages.

By providing your mobile phone number and opting in during account registration, you consent to receive these authentication and security SMS messages from VVUF. Your consent is voluntary and is not a condition of purchasing any product or service.

Message frequency varies based on your account activity. Message and data rates may apply depending on your mobile carrier.

You may reply STOP at any time to opt out of SMS messages where applicable, or HELP for assistance. You may also contact our support team using the details in the Contact us section.

This section covers SMS text messages sent by VVUF over the mobile network. Messages sent inside the VVUF website and apps between a business and its clients are covered by the next section.

6. Messaging and shared media

The Services include a messaging feature that lets a grooming business and its staff exchange messages with that business's clients inside the VVUF website and apps. This section explains how that information is handled.

What we collect. We collect and store the content of those messages and any media attached to them, which may include photographs, images, videos, voice notes and other audio, documents such as PDFs, and links. We also collect the technical metadata listed in the Information we collect section, such as sender, recipient, timestamps, delivery and read status, and file details.

Information inside media files. Photographs, videos and audio files can contain embedded information added by the device that created them, such as the date, camera settings and sometimes the location where the file was captured. If you do not want to share that information, remove it before you upload the file or turn off location tagging in your device's camera settings.

Who controls this information. The grooming business is the controller of the messages and media exchanged with its clients, and PRD LLC processes them on that business's behalf in order to provide the Services. If you are a client and you want a copy of your conversation, or want it corrected or deleted, contact the grooming business you were messaging with. We will support them in responding where we are able to.

Who can see your messages. Messages and media are visible to the participants in the conversation. Within a grooming business, that can include account holders and other staff members, depending on the access the business has set. If you are a client, assume that more than one person at the business may be able to read the conversation.

Encryption and our access. Messages and media are encrypted while in transit and are stored on encrypted infrastructure with access controls. Messaging is not end to end encrypted, which means it is technically possible for us to access message content. We do not read messages in the ordinary course of business. A small number of authorised staff may access message content only where it is necessary to: investigate a report of abuse or unlawful content; resolve a technical problem or support request, where possible at the request of the business involved; protect the security of the Services or the safety of people; or comply with a valid legal request. We keep a record of such access.

Automated scanning. Uploaded files may be scanned automatically for malware and for content that is unlawful or that breaks our Terms. This scanning is automated and is not a general human review of your conversations.

Notifications. If you turn on push or email notifications, a notification may include a preview of the message. Previews can appear on a locked screen depending on your device settings, which you can change on your device.

Copies held by others. Anyone you message may be able to save, download, screenshot or forward what you send. Once they do, that copy is outside our control and outside the control of the business. Deleting a message from your own view does not necessarily delete the other participant's copy.

Your choices. You can turn notifications off in your device or app settings. If you are a client and no longer want to be contacted through Messaging, tell the grooming business, and you can also contact us using the details below.

7. Analytics and cookies

We use analytics tools to understand how people use the Services so we can make them better. These tools collect usage and device information as described above. The tools we use are:

• Firebase Analytics. Provided by Google, Firebase Analytics helps us understand app and website usage, such as which features are used and how sessions flow. It may collect device identifiers, usage events and similar information.
• Mixpanel. Mixpanel helps us analyse product usage and trends, such as how people move through key tasks. It may collect usage events, a randomly assigned identifier and similar information.

These providers process information on our behalf so we can measure and improve the Services. They each maintain their own privacy practices, and we encourage you to read them. We do not use these tools to sell your information, and we do not send them the content of your messages or the media you share.

8. How we share information

We do not sell your personal information. We share information only in the following ways:

• Service providers. We work with trusted companies that help us run the Services, such as cloud hosting, storage, analytics, SMS delivery (such as Twilio), and customer support providers. They may process information only on our instructions and must protect it.
• Messaging infrastructure providers. To deliver messages and media we use cloud storage and content delivery providers to store and serve files, and real time messaging infrastructure to deliver messages between participants. These providers handle the content only to deliver and store it for us.
• Push notification providers. To send notifications about new messages we pass the notification and your device token to Apple Push Notification service on iOS and Firebase Cloud Messaging on Android.
• Within your business. Information you add to your business, including conversations with clients, is available to the staff members and account holders of that business, according to the access your business sets.
• Legal reasons. We may share information if required by law, regulation or legal process, or to protect the rights, safety and property of users, the public or VVUF.
• Business transfers. If VVUF is involved in a merger, acquisition or sale of assets, information may be transferred as part of that transaction. We will let you know if your information becomes subject to a different policy.

As stated in the SMS communications and consent section, text messaging opt in and consent data is never shared with third parties for marketing, and is shared only with our SMS delivery provider to the extent needed to send the messages you requested.

We never share the content of your messages or the media you share for marketing or advertising purposes.

9. Business and client data

Grooming businesses use VVUF to store records about their own clients and pets, and to message those clients. For that information, the business is the controller and decides how it is used. VVUF processes it on the business's behalf to provide the Services.

If you are a client of a grooming business that uses VVUF and you have a question about your information or your conversations, please contact that business directly, as they control their own records. We will support the business in responding to your request where we are able to.

Businesses are responsible for handling the personal information of their clients lawfully, including giving any notices and gathering any consents that the law requires, and for how they use Messaging to communicate with their clients.

10. How we protect information

We take the security of your information seriously and use technical and organisational measures designed to protect it, including encryption in transit, encryption of stored data, access controls and secure cloud storage. Media shared through Messaging is stored in access controlled storage and served through time limited links so that files are not openly accessible on the internet. Uploaded files are scanned for malware. Access to message content by our staff is restricted and logged, as described in the Messaging and shared media section. No method of transmission or storage is completely secure, so while we work hard to protect your information we cannot guarantee absolute security.

11. How long we keep information

We keep information for as long as your account is active and for as long as needed to provide the Services. We may keep some information for longer where we need to in order to meet legal, accounting or reporting obligations, resolve disputes or enforce our agreements. When information is no longer needed we take steps to delete it or make it no longer identify you.

Messages and shared media. Conversations and their attachments are kept so that participants can see their history, until they are deleted by the business or by a participant, until the business's retention settings or plan limits cause them to be removed, or until the business's account is closed. When a business closes its account, its conversations and media are deleted within 10 days, except where we must keep them longer by law. Deleted content may remain in encrypted backups for up to 5 days before it is overwritten. Copies already delivered to another participant, or downloaded to someone's device, are not affected by deletion on our side.

12. Children

The Services are intended for grooming businesses, the people who run them and their adult clients, and are not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, including through Messaging, please contact us and we will take appropriate steps to remove it.

13. Your rights and choices

Depending on where you live, you may have rights over your personal information. These can include the right to:

• Ask for a copy of the personal information we hold about you.
• Ask us to correct information that is wrong or incomplete.
• Ask us to delete your personal information.
• Object to or ask us to limit certain processing.
• Ask us to provide your information in a portable format.
• Withdraw consent where we rely on it.

If you are in the European Economic Area or the United Kingdom, these rights arise under the General Data Protection Regulation (GDPR) / UK GDPR. If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), as amended by the CPRA, including the right to know, delete, and opt out of the sale or sharing of personal information. As stated above, we do not sell your personal information.

To make a request, contact us using the details below. We may need to verify your identity before we act. If your information is held by a grooming business that uses VVUF, including messages you exchanged with that business, please contact that business, as they control their records. Note that a conversation involves more than one person, so a request to delete a conversation may affect only your own copy of it. You also have the right to complain to your local data protection authority.

14. International data transfers

We may store and process information, including messages and shared media, in countries other than the one you live in. Where we transfer information across borders, we take steps to make sure it is protected in line with this policy and applicable law.

15. Governing law

This Privacy Policy is governed by the laws of the State of Wyoming, United States, without regard to its conflict of laws principles.

16. Changes to this policy

We may update this policy from time to time. When we make a material change we will update the effective date at the top of this page and, where appropriate, let you know in another way. We encourage you to review this page from time to time so you stay informed.

17. Contact us

If you have questions about this policy or how we handle your information, please reach out.

PRD LLC
400 Spear Street, Suite 302, San Francisco, CA 94105
Email: support@vvuf.pet
Website: https://vvuf.pet